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“Our music video took three days of on site shooting at three different ranch locations, which gave Anthony lots of opportunity to show his customer service skills to an interesting array of individuals – not to mention farm animals! His people skills are every bit as good as his technical skills. The animals were comfortable too! He offered ideas in direction without trying to hijack our vision and the finished product far exceeded our expectations. The editing is inspired. That is why we booked [Ant Farm] for a second project.”

-John Leach, President of Unleash The Vibe

Meat Free Monday Music Video

John Leach aka "The Vegan Cowboy" John Leach aka “The Vegan Cowboy”

John Leach, President and Lead Entertainer from the Florida based entertainment company “Unleash the Vibe”, contacted Ant Farm Media to create a follow-up music video to their first Vegan Cowboy video.  John Leach and wife/Executive Producer Helen Leach were so happy with the first video, they wanted to make a second one.  “Not only were we extremely happy and impressed with the first video, but we won an award from it!” said John Leach when asked about his experience working with Ant Farm. “Our music video took three days of on site shooting at three different ranch locations, which gave Anthony lots of opportunity to show his customer service skills to an interesting array of individuals – not to mention farm animals! His people skills are every bit as good as his technical skills. The animals were comfortable too! He offered ideas in direction without trying to hijack our vision and the finished product far exceeded our expectations. The editing is inspired. That is why we booked [Ant Farm] for a second project.”

This time, Meat Free Monday was the subject matter for their new music video.  Born out of Paul McCartney’s Meat Free Monday campaign and supported by the millions of other Vegans worldwide who have promoted the hashtag every week to try and wean the world off of their meat addiction, the new song was born.  Inspired from the Mamas and the Papas 1966 hit “Monday Monday”, John wanted a song that was catchy, but would also inspire children to turn their lives over to meat-free living.

The Vegan Cowboy strums his guitar to Meat Free Monday

The Vegan Cowboy puts on a cruelty-free show

For the video, we wanted to capture the Vegan Cowboy in his natural habitat and his heaven on earth.  Since we shot mostly on ranches in the first video, we wanted to really bring out the strong love of fruits and vegetables that the cowboy has.  Our first choice was The Produce Place of Suntree, a small, family-owned business in Melbourne, FL that has a “Mom and Pop” rustic farmer’s market appeal.  The whole market is outdoors and all of the displays are professionally stocked with colors coordinated perfectly, so everything looks it’s best.  It was a no-brainer to be surrounded by such gorgeous produce!

Meat Free Monday

How can you resist a location like this for shooting a music video?

The shoot was a great success and it is always a pleasure working with John and Helen Leach from Unleash the Vibe!

Check out the completed music video here and be sure to Go Vegan!  If that’s too big of a step, give #MeatFreeMonday a try!

 

 

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Address:

4100 N Wickham Rd
Ste. 107A-252
Melbourne, FL 32935

Contact:

321-339-2755

Anthony@antfarmmedia.com

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