Crafting Impactful Informational Marketing Videos for Siemens Energy at Distributech 2024

At Ant Farm Media, Inc., we pride ourselves on delivering top-tier video production services tailored to meet the unique needs of our clients.  Our recent project at Distributech 2024 with APC Media found us also partnering with Siemens Energy for a showcase video, which is a testament to our commitment to excellence and innovation in creating informational marketing videos that captivate and inform audiences, even when it’s produced on the fly.

Setting the Stage at Distributech 2024

Distributech 2024, the premier annual event for energy professionals, provided the perfect backdrop for showcasing Siemens Energy’s latest advancements. Our mission was to produce a series of informational marketing videos for APC Media, which included a product showcase with Siemens Energy.  The video was meant to not only highlight Siemens Energy’s cutting-edge technology, but also engaged and educated the diverse audience attending the event.

The Planning Process

Understanding Siemens Energy’s Goals On-Site

The first step in our process was a consultation with Siemens Energy team to understand their goals and key messages, who would be speaking, and how the flow would work, as we used both stabilized cameras and cameras on tripods.

Typically, this is done days prior to a shoot, but since this was a last minute addition, we formulated a plan right before the conference started.

They wanted to emphasize their innovations in sustainable energy solutions, digitalization, and grid stability, while displaying graphics on the screens. With this clear direction, we crafted a detailed plan for producing on fluid video that would effectively convey these themes.

On-Site Production

Setting Up the Booth

On the day of the event, our production team arrived early to set up at the Siemens Energy booth. We brought Sony FX6 Camera equipment to ensure high-quality visuals and wireless lavaliers for clean audio for the informational marketing videos. The booth was strategically designed to serve as a dynamic backdrop, showcasing Siemens Energy’s brand identity and technological prowess.

Filming the Videos

Our team filmed the informational marketing video in multiple takes, but made it feel like one fluid walkthrough of the Siemens Energy booth.

Post-Production Excellence

Editing and Refinement

Back at our studio, the post-production process began. Our skilled editors meticulously reviewed and refined the footage, ensuring each informational marketing video was polished to perfection. We focused on creating a cohesive narrative that seamlessly integrated Siemens Energy’s key messages with captivating visuals and clear, professional audio.

Incorporating Graphics and Animations

To further enhance the informational aspect of the videos, we incorporated custom graphics and animations. These elements helped illustrate complex concepts in an easy-to-understand manner, making the informational marketing videos even more effective at educating the audience.

Delivering Results

The final product was a series of high-quality informational marketing videos that effectively communicated Siemens Energy’s innovations and value propositions. These videos were leveraged across Siemens Energy’s digital platforms, extending their reach and impact.

Conclusion

Our collaboration with APC Media and Siemens Energy at Distributech 2024 was a resounding success. By producing impactful informational marketing videos, Ant Farm Media, Inc. helped Siemens Energy effectively communicate their advancements to a broad audience, reinforcing their position as a leader in the energy sector.

At Ant Farm Media, Inc., we understand the power of video in marketing and communication. Our expertise in creating compelling informational marketing videos ensures that your message is delivered with clarity, creativity, and impact. Whether you’re showcasing your brand at a major event or reaching out to your audience online, we are here to bring your vision to life.

Contact us today to learn how we can help you create powerful informational marketing videos that drive results.